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- AAV Logo Usage
Logo Pattern for Use by AAV Members on Business Cards and Stationary
The logo was designed by Tom Schultz of L. Wolff and Associates, Palm Beach Gardens, Florida.
Lauren Lenon of Lauren Graphics, Aurora, Colorado adapted the logo for two-color use and for the membership plaque.
To obtain a print version, or electronic color version of the AAV Logo, email your request to the firstname.lastname@example.org.
Concept of the Logo Design
Shape: The circle represents AAV's global influence, environmental concern, strength and permanence. As a design feature, the circle works well in any layout.
The Bird: A generic parrot was chosen because it is easily recognizable as a companion and a common veterinary patient. The parrot is also recognized as an inhabitant of the world's most sensitive areas.
The Arm: With its relaxed, outstretched hand and gracious curve, the arm expresses the association's commitment to avian stewardship. The cradling of the bird expresses the need for environmental action.
The Face: The stylized profile of a human face represents the closeness that all AAV members feel to birds. This closeness represents a co-dependency - man and bird are together, inside the circle and ultimately, on earth.
Guidelines for Use of AAV Logo
As the official logo of the AAV, the design is protected, and use is restricted to members of AAV. The AAV logo may be incorporated into hospital identification veterinary office stationery, letterheads, business cards, prescription forms, labels, client handouts, signs, etc.) provided:
- The logo is not modified except for whole enlargements or reductions
- The logo does not overpower the document
- No more is implied by the use of the logo than that the person' is a member of AAV
Color guidelines are as follows: Two-colors PMS 327 (green) and PMS 430 (gray); One-color PMS 430 gray, black, or other single solid color to coordinate with printed materials.